I will never shop at that store ever!!!
i thought this was a joke but
and even if it were
it still wouldn’t matter
A COUPLE SECONDS AGO I WAS WEARING MY A&F SWEATSHIRT
shitty company, hope all this bad publicity makes it go down in the shitter
Spreading this like wildfire - never liked them to begin with.
Oh, a business wishes to use marketing to support its self and it’s image.
Have you thought that perhaps the company as investors? and those investors require a growth market to continue selling a product?
I know we (tumblrs) all try to throw off this idea that self-image is your own choice. And as an individual this is true.
But as a company, you have to deal with a market the majority. A majority which might not be as open minded as you.
Now, lets say yo bought that cool doctor who shirt - and then you walked to class and there is the Alpha-Bitch wearing THE SAME SHIRT.
SCANDALOUS right? now, what if you then discovered she LOVES Doctor Who, and so do all her friends… and in this crazy alternate universe, all the Doctor Who fans are vapid, brainless and shallow (rather than the fantastic creative folk I know you are).
Now how much do you want to be identified with these people? Are you thinking of not wearing that shirt now?
A&F want to make clothes for a demographic, and that’s what we are.
You don’t have to shop outside your demographic, they don’t have to sell outside their demographic.
BUT; they make a lot of money, and that gives a lot of Americans good jobs and in the end hurts nobody in their exclusion of people.
A lot of companies do this - from UniLever to Schwepps. It’s called brand diversification, and it allows large companies to target niche demographics.
ALL those nerd shirts and special nerdy things you own, are all create due to Brand diversification, or by independent creators.
Learn marketing before trying to attack a company (legally a person in the US) over their ethics.